There’s nothing quite like Downtown during the holidays.

Downtown offers plenty of opportunity for holiday cheer and memory-making! When you shop local, you never have to worry if your gift will arrive on time.  We hope to see you Downtown supporting your favorite local businesses this holiday season!

When you #ShopSmall, you make a big impact by keeping more of every dollar you spend in our community. Learn more.

Be sure to follow our Facebook page for special events and activities.

Festival of lights parade

December 4, 5:50 p.m.

The parade will go down Tejon from St. Vrain to Vermijo.  Full details here

Shop local + Win local, up to $1,000

November 12 – December 12

Get a chance to win prized valued at $250-$1,000 with every $50 you spend at Downtown retail shops this holiday season. Full details here

holiday Stroll

December 8, 2021

Downtown shops are open late with perfect gifts for the holidays. Enjoy festive holiday lights, strolling carolers and musicians, and one-night-only shopping and dining specials. Plus, Santa himself will be out and about doing a little shopping, listening to wish lists, and posing for photos. Be sure to keep an eye out for the grumpy Grinch gallivanting in and out of shops as well.  Event link here.

MST pop up banner

holiday pop-up shops

Nov. 1 – Dec. 31, 2021

Three new shops here just for the holidays! Click here for details.

Skate in the Park

Open through February

The only outdoor ice rink in the area returns for another season! Don’t miss this fun Downtown tradition…full schedule and tickets available at!

Elf on a shelf scavenger hunt returns!

December 8-18

Check back for a list of participating shops, coming soon!

Selfies with Santa & Character stroll

December 18

Santa will be out for one last stroll before he’s hunkered down making his last adjustments to the Nice and Naughty lists.

He’ll be joined by strolling musicians and a variety of other beloved holiday characters. We will be tagging along with our instant camera so you can snap a selfie with Santa to keep! Find them along Tejon and Bijou streets. Event link here.

downtown digital savings pass

Free download!

Support your favorite local shops and restaurants, and save! A free digital pass with exclusive offers from more than 80 Downtown businesses.  Get the pass.

Downtown gift card

Perfect for anyone

The easiest gift of the season is a Downtown Gift Card. Accepted at more than 100 shops, restaurants, salons and more, plus we’ll ship it directly to your recipient for you! Buy gift card.

shop your favorite stores online

Did you know many Downtown retailers also offer online shopping? Use keyword “online” to search our shopping directory and support your favorite retailers from the comfort of home. Shopping directory.

small business saturday

November 27, 2021

The official day has passed, but we encourage you to Shop Local every Saturday this holiday season. Learn how shopping small helps our community here.